Privacy Policy

1. Personal Data We Collect About You

When we use the term "personal data", we mean any information about an individual from which that person can be identified. This does not include, for example, any information which we have anonymised.

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

Identity Data includes first name, last name, title.
Contact Data includes your email address, phone number, billing/delivery address(es), or social media handle.
Transaction Data includes details about the products you have purchased from us, such as order history, purchase amounts, and whether you have successfully made a payment.
Account Data includes username, login, password, preferences, and product wish-lists.
Communications Data includes the information you provide to us when you communicate and correspond with us, such as when you make an enquiry or a complaint, communicate with us using our online chat, telephone us, or provide us with feedback by completing a survey or a review.
Device and Usage Data includes information about how you interact with and use our website, including your internet protocol (IP) address, your login data, device and browser type, operating system and platform, the pages you have viewed, your clicks on our website, referring pages, and time zone setting and approximate location.
Marketing Data includes your preferences in receiving marketing from us and our third parties, your communication preferences, profiles that we build relating to you, and information collected when you engage with our marketing messages.

2. How We Use Your Personal Data

Under the Data Protection Laws, we are required to explain what information we collect from you and how and why we use your personal information (the "processing activity"). We are also required to have a "lawful basis" on which to process your personal information. This is summarised in the table below.

Processing activity: Why we use your personal data	What personal data we use	Lawful basis of processing	Where we collect the information from	How long we keep the information for
To enter into, and administer, a contract with you when you purchase products from us including to process and deliver your order, including so: (a) we can manage any payments made by you, or additional fees and charges; (b) we can collect and recover any money owed to us; or (c) we can facilitate returns of any products you have ordered.	Identity Data, Contact Data, Transaction Data, Communications Data	Necessary for the performance of a contract with you	Directly from you via our website or when you interact with us	Order information is kept for up to 6 years from the date your order is complete (legally required and for legal claims)
To manage our relationship with you, including so: (a) you can register for, and create, a customer account on the website; (b) we can notify you about changes to our terms or this Privacy Policy; (c) we can respond to your requests, comments, complaints, or queries; or (d) we can ask you to leave a review, take a survey or provide feedback.	Identity Data, Contact Data, Account Data, Communications Data	(a) Necessary for performance of a contract; (b) Legitimate interests (to obtain data about our customers and how they use our products to offer the best products and to communicate with you)	Directly from you via our website or when you interact with us	Customer account information is retained while your account is active and for 2 years thereafter; terms acceptance records are kept for 6 years
To enable you to partake in a prize draw, competition or promotion which you may enter.	Identity Data, Contact Data, Account Data, Device and Usage Data, Communications Data	(a) Necessary for performance of a contract; (b) Legitimate interests (to study how customers use our products and services to develop our business); (c) Compliance with a legal obligation	Directly from you when you enter a competition, prize draw or promotion	Data relating to competitions, prize draws and promotions is retained for 24 months; data used for publicity may be retained longer
To market our products to you, including by: (a) delivering advertisements and other content to you, and measuring the effectiveness of this advertising; and (b) sending you newsletters and marketing emails and SMS/text messages.	Identity Data, Contact Data, Account Data, Device and Usage Data, Communications Data, Marketing Data	(a) Your consent; (b) Legitimate interests ('soft opt-in' when you make a purchase and do not opt out); (c) Legitimate interests (to promote and grow our business)	Directly from you via our website, when you otherwise interact with us, via social media, or when you make a purchase	Direct marketing data is retained until you opt-out or for 24 months from the date of our last communication with you
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, fraud prevention, reporting and hosting of data).	Identity Data, Contact Data, Account Data, Device and Usage Data	(a) Legitimate interests (running our business, IT services, network security, fraud prevention); (b) Compliance with a legal obligation	Directly from you when you visit our website (including via analytical cookies)	See our Cookie Policy
To use data analytics to improve our website, products, services, customer relationships and experiences and to measure the effectiveness of our communications and marketing.	Account Data, Device and Usage Data	(a) Legitimate interests (defining customer types, keeping our website updated, developing our business, informing marketing strategy)	Directly from you when you use our website (including via analytical cookies)	Google Analytics browsing data is deleted every 12 months; Shopify platform data is retained for up to 30 months
To allow us to provide you with enhanced, more personal features on the website.	Account Data, Device and Usage Data	(a) Legitimate interests (improving customer experience)	Directly from you when you use our website (via functional cookies)	See Cookie Policy; non-cookie data is generally retained for 6 months

We have determined, acting reasonably and considering the circumstances, that we are able to rely on legitimate interests as the lawful basis on which to process your personal information in certain circumstances (as stated above). We have reached this decision by carrying out a balancing exercise to make sure our legitimate interest does not override your privacy rights as an individual.

We consider that it is reasonable for us to process your information for the purposes of our legitimate interests outlined above as: (a) we process your information only so far as is necessary for such purpose; and (b) it can be reasonably expected for us to process your information in this way.

Where we process your personal information on the legal basis of consent (as indicated in the above table), you may refuse consent to our processing and you may also withdraw your consent at any time: (i) in respect of cookies and other tracking mechanisms on our website, by using the cookie consent manager in our cookie notification banner; (ii) in respect of marketing communications, by clicking 'unsubscribe' in the footer of the relevant emails; or (iii) in respect of other matters, by using the contact details below. This would not affect your ability to use any features of our website. Withdrawing consent does not affect any processing carried out before your withdrawal.

We will retain your personal data for the periods set out in the table above, however, we will only retain it for as long as necessary for the purposes set out above and, where we no longer have a need to keep your data, we may delete it earlier than the periods set out above. In some circumstances, you may have a right to ask us to delete your data at any time: please see the 'Your Choices and Your Rights' section below.

We like to keep your personal data to ourselves. Except as set out in this Privacy Policy, we do not disclose to, or share, your personal data with third parties. We do not use automated decision making in relation to your personal data but be aware that some of our third parties (for example, payment providers) may do so; for more information, please see our third parties' privacy policies. Please see 'Who We Share Your Personal Data With' below.

We will need certain of your personal data to allow us to fulfil an order you place with us. If you refuse to supply such personal data, then we will not be able to fulfil your order and will let you know that this is the case.

3. Who We Share Your Personal Data With

We share your personal data in the following circumstances and with the following categories of third party:

Group companies: Other companies in our group of companies for internal business purposes such as management, accounting and marketing.
Third party suppliers: Our third-party suppliers who process your personal data on our behalf, including: (a) our business partners and sub-contractors for business administration, support and processing services or IT purposes; (b) for advertising and marketing purposes, including (but not limited to) the third parties set out below, and agents who tailor marketing communications on our behalf and offer you products which you might be interested in, as well as analytics and search engines so we can improve your experience of our website; (c) for e-commerce purposes, including e-commerce platform providers (please see below regarding Shopify), payment gateway and processors and suppliers of cookie-consent management solutions; and (d) our delivery and third-party logistics providers who deliver our products to you on our behalf.
Payment platform providers: Our payment platform providers who offer you their payment solutions to allow you to pay for products purchased via our website.
Professional advisors: Our professional advisors, including insurance, legal, tax or other corporate advisors who provide professional services to us.
Law enforcement: Law enforcement and third parties engaged in fraud prevention and detection, our regulators, the courts, police and other authorised bodies for the purposes of investigating actual or suspected criminal activity or other legal or regulatory matters.
Government authorities: Other governmental authorities including HMRC and tax bodies or agencies to comply with our legal and regulatory duties, e.g. to report fraud or in response to a lawful request.
Other: If we sell any business assets, the personal data of our customers may be disclosed to a potential buyer. In this event, we will make reasonable attempts to ensure the buyer will be bound by the terms of this Privacy Policy.

3.1 Payment Providers

In order to offer you payment methods, we might in the checkout pass your personal data in the form of contact and order details to the third parties listed below, in order for such third parties to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with the third party's privacy policy, as listed below:

PayPal: Further information regarding PayPal's use of personal data can be found in the PayPal Privacy Policy.
Clearpay: Further information regarding Clearpay's use of personal data can be found in the Clearpay Privacy Policy.
Klarna: Further information regarding Klarna's use of personal data can be found in the Klarna Privacy Policy.
Stripe: Further information regarding Stripe's use of personal data can be found in the Stripe Privacy Policy.

3.2 E-commerce Providers

We use the Shopify platform to power our e-commerce business, provide you with an enjoyable customer experience and better enable you to browse our website and purchase our products. To do this, Shopify collects your personal data on our behalf, and shares this with us – for example, your name, email address, and delivery address. Shopify shall handle your personal information in accordance with Shopify's Privacy Policy. Further information regarding how we use Shopify's cookies can be found within our Cookie Policy.

3.3 Website Chat Function Providers

We use a third-party chat service provider to provide our online chat function, to enable us to communicate with you more easily via our website. To do this, the provider collects your personal data on our behalf and shares it with us in accordance with the contract it has in place with us.

3.4 Third Party Analytics Providers

We use third party analytics providers to help us understand how customers use our website, including the following:

Google Analytics: You can read more about how Google uses your personal information in Google's Privacy Policy. You can also opt-out of Google Analytics on Google's website.
Bing (Microsoft): Further information regarding how Microsoft uses personal data can be found in Bing's Privacy Statement.
Shopify Audiences: Further information regarding how Shopify uses personal data can be found in Shopify's Privacy Policy.

3.5 Advertising Partners & Social Media Platforms

Social media platforms and advertising partners, who may where personal data is collected via a cookie be a joint controller with us in relation to the processing of your personal data, including:

Facebook & Instagram: Meta Privacy Policy
YouTube: YouTube Privacy Policy
TikTok: TikTok Privacy Policy
Google: Google Privacy Policy

(together the "Ad Partners")

We want to make sure you have all the information you require to make informed decisions about how your personal data is used. So, we would like to make you aware of the following information.

4. International Transfers, Storage, and Retention of Personal Data

We store data, and use service providers, based in the UK and around the world. Consequently, your personal data may be processed in countries outside of the UK or the European Economic Area (EEA), including in countries where you may have fewer legal rights in respect of your personal data than you do under UK law. Where we transfer your personal data outside the UK or the EEA, we will ensure a similar level of protection is afforded to your personal data as UK law would afford it by ensuring that at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Secretary of State.
For certain service providers, we may use specific contracts which have been approved by the Information Commissioner's Office which give personal data the same protection it has in the UK.
For certain service providers based in the US, as an alternative to the specific contracts mentioned above, we may also transfer data to them if they are part of the UK-US Data Bridge, which requires them to provide similar protection to personal data shared between the UK and the US.

Please contact us if you would like more information about these safeguards.

Our Ad Partners may transfer personal data collected by cookies set by those Ad Partners outside the UK and/or the EEA. You can read more about such personal data in each relevant third party's privacy policy.

5. Marketing & Online Ads

We love to communicate with our customers and so, depending on your marketing preferences, we may use your personal data to send you marketing messages by email or text message. Some of these messages may be tailored to you, based on your previous browsing or purchase activity, and other information we hold about you.

We send marketing messages on the basis of your consent when you complete a request form online for our news, special offers or other promotional material, or where you make a purchase with us and you do not opt out ('soft opt-in').

In addition, our website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart, and this information is (provided you have consented to the use of cookies and us sending you marketing messages) used to determine when to send cart reminder messages via text message and/or by email. You can read more about how we use cookies in our Cookie Policy.

Although we hope you find our marketing messages interesting and useful, if you no longer want to receive marketing communications from us (or would like to opt back in!), you can change your preferences at any time by contacting us (using the details below), clicking on the 'unsubscribe' link in our emails (for email marketing), or by replying STOP to our text messages (for text message marketing). If you unsubscribe from marketing, please note we will still contact you with service messages from time to time (e.g. order and delivery confirmations, and information about your legal rights), and we will retain some of your personal data to make sure we don't send you marketing communications you don't want to receive.

You may also see ads for our products and website on third party websites, including on social media (including via Instagram, Facebook, and TikTok), and we may share your personal data with these social media platforms in order to deliver marketing to you. These ads may, if you have provided your consent to the use of cookies, be tailored to you using cookies (which track your web activity, so enable us to serve ads to customers who have visited our website). Where you see an ad on social media, this may be because we have engaged the social media platform to show ads to our customers, or users who match the demographic profile of our customers. In some cases, this may involve sharing your email address or other personal data with a social media platform. If you no longer want to see tailored ads you can change your cookie and privacy settings on your browser and these third-party websites. You can also withdraw your consent to our sending you marketing at any time. We will not use your personal data for third-party marketing without separate consent. Please note that due to the nature of our IT systems, it may take a few days for any opt-out request to be implemented.

6. Competitions, Prize Draws and Promotions

We may process your information in connection with competitions, prize draws and promotions (as stated above) you may enter from time to time. Please refer to the relevant terms and conditions of such competition, prize draw or promotion for further information.

Unless you ask us not to, we will make your surname and county of residence available: (a) on request to anyone who sends us a self-addressed envelope within 10 weeks of the closing date of the competition; and (b) to the Advertising Standards Authority (ASA) if they ask us. We do this because it is necessary for the purpose of our legitimate interests in complying with the ASA codes and regulations in force from time to time.

You have the right to object to our publication of your information. To do so, please contact us as soon as possible, and within a week of receiving your winner's notification should you wish to object.

If we haven't heard from you within a week, and we are asked to publish your information, we will do so. If you object later, we may have already published your information.

Where we are asked to disclose your information to the ASA, and you object before we have done so, we will consider your reasons for objecting and aim to comply with your request (where we are able to do so). However, please note that we may still be required by law or regulation to disclose your information, if for example, we are required to demonstrate that a valid award took place.

Should you win one of our competitions, prize draws or promotions, we may also write to you to request your agreement to reasonable publicity and the use of your initial, surname, county of residence and any photograph provided by you as part of that publicity on our website and any of our social media accounts. We may also write to request your agreement to the creation of further materials based on competition entries which will be hosted on our website. We use your information in this way on the basis of your consent. You can withdraw your consent at any time after you've agreed but please bear in mind that, due to the nature of social media, once your information has been made publicly available for promotional purposes, it will be public and potentially copied or otherwise further distributed beyond our control.

7. Security

The protection and security of your personal data is important to us, and we have put in place appropriate policies, rules, technical and organisational measures to safeguard your personal data from accidental loss, damage or destruction and unauthorised or unlawful processing.

Our website ensures that data is encrypted when leaving the website. This process involves the converting of information or data into a code to prevent unauthorised access. The website follows this process and employs secure methods to ensure the protection of all credit and debit card transactions. Encryption methods such as SSL are utilised to protect customer data when in transit to and from the website over a secure communications channel.

Whilst we do everything within our power to ensure that personal data is protected at all times from the website, we cannot guarantee the security and integrity of the information that has been transmitted to the website, nor the internet and email at large.

8. Cookies

Our website uses cookies and other similar technologies (including pixels (web beacons) and social plug-ins) to improve the functionality of, and your experience on, our website, to gather data so we and our partners can analyse website traffic and understand how you use our website, deliver advertising and marketing communications to you as well as tailored adverts, and monitor the effectiveness of these advertising and marketing materials. Some of the personal data identified in the table above is collected through the use of these cookies and other similar technologies.

To learn more about what cookies we use, how and why we use them, and how you can disable them, you can access our Cookie Policy.

9. Children

Our website is for adults. We do not knowingly target or collect personal data from children and our products and services are not intended for any person under 16 years of age.

10. Automated Decision-Making

We do not make decisions about you that have legal or similarly significant effects based solely on automated processing.

11. Your Choices and Your Rights

You have legal rights in relation to your personal data under Data Protection Laws, and these are set out below. You can exercise these rights by contacting us – please see the "Contact Us" section below. Please be aware that there are limitations to these rights, and there may be circumstances where we are not able to comply with your request fully or at all. Where this is the case, we will promptly let you know why.

What are my rights?	What does this mean?
Right to be informed	You have a right to be informed about the personal data that we collect, use and hold about you.
Right of access	You have a right to access and receive copies of the personal data we hold about you.
Right to rectification	If we hold inaccurate personal data about you, you have a right to ask us to rectify this.
Right to erasure (right to be forgotten)	You have a right to ask us to delete personal data we hold about you. This right will only apply where (for example): we no longer need the personal data for the purpose we originally collected it for; we are relying on the lawful basis of your consent and you withdraw this consent; or you exercise your right to object to our processing of your personal data.
Right to restriction of processing	You have a right to limit how we use your personal data in certain circumstances, including (for example) where: you believe that the personal data we hold about you may be inaccurate; we no longer require your personal data but you have asked us to retain it for a legal claim; you are entitled to ask us to delete your personal data but you've asked us to restrict processing instead; or you've asked us to stop processing your personal data and we are considering your request.
Right to object	In certain circumstances, you have a right to object to the processing of your data. This means that we will stop using it, unless we are able to demonstrate that, on balance, we have legitimate grounds for continuing to process your personal data which overrides your rights, or the data is needed for legal claims.
Right to data portability	Where we are processing your personal data and we are relying on the lawful basis of consent or performance of a contract (where this is the case, this will be set out in the table above) and we are carrying out that processing by automated means, then you have a right to data portability. This means that if you ask us to, we will provide your personal data to you in a structured, commonly used and machine-readable format and transfer your personal data to an organisation of your choice.
Right to withdraw consent	If we are processing your data and relying on the lawful basis of your "consent" (where this is the case, this will be set out in the table above), then you are entitled to withdraw your consent at any time. You can do this using the details set out in the "Contact Us" section below.
Right to complain	We hope that if you have any queries, comments or concerns about the way we handle your personal data, you will raise these with us in the first instance using the contact details in the "Contact Us" section below. However, if you are unhappy with the way we have responded, you have the right to complain to the Information Commissioner's Office (the regulator for data protection in the UK). Their address is: First Contact Team, Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF. You can find more information at: ico.org.uk

12. Contact Us

If you have any questions about this Privacy Policy, or wish to exercise any of your rights, please contact us using the following details:

Email: lowry1108@gmail.com

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will become effective when we post the revised version. If we make material changes, we may notify you via website notice or email. Please check this page regularly for updates.

Last Updated: 25 May 2025